Dorie Clark, an assistant professor of business administration at Duke University, and author, states that , “Like many other soft skills, communication is undervalued in corporations because it’s difficult to measure.” While this may be true, you shouldn’t ignore having in place, a corporate communication strategy that works. Without fast and effective communication, you will be hard-pressed to build teamwork, provide training, and build employee engagement. The following are the top benefits of an effective corporate communication strategy.
Communication Improves Performance
Solid corporate communication between the management and the employees plays a key role in improving employee engagement and boosting their morale. Tim Andree, the executive chairman of Dentsu Aegis Network, comments that “managers need exposure to communication, especially now.” So, expose your management team to communication. Let them communicate the Company’s expectations clearly to your employees. This will impact positively on the performance of the employees. Besides, being transparent with your employees and informing them of any changes that occur can help keep rumors at bay. As a result, your employees will develop confidence and become loyal to the Company.
Possible Solution: Introduce a way to deliver live broadcast through a mobile platform. A live broadcast, popularly known as a live transmission, refers to media that is transmitted in real-time, in the present, as events happen. A good example is news broadcasting. Live broadcast on a mobile platform allows you to stream the moment as it’s happening to your employees in real time so they can join in to listen through their smartphones.
For example, when your team is working on multiple projects simultaneously, they are bound to give priority to some projects over others. As a manager, if you don’t give clear instructions on the expectations, you end up blaming your team for underperformance. This was the case in a certain pharmaceutical Company. As usual, the manager had written a long winding email to his team which always ruminated over a potential project. “I wonder if we should get a better customer quote?” he would write.
To the team, this meant that he was still thinking about it, while the manager meant the quote should be prepared. The team would continue with other tasks, and progress often came to a standstill. Until he tried the live broadcast technique to communicate his expectations. As a result, the team performance improved significantly because he could now stream his message live to all his team members irrespective of their location. He was also able to bring everyone to the same page, concerning the priority list of projects.
Communication Improves Internal Feedback
A strategy that gives you a continuous feedback on organizational progress and projects is an asset to the Company. With it, you can gauge the success of your business strategy and evaluate the performance of your employees continuously. Besides, your employees can assess the company updates and give feedback that will help you evaluate the effectiveness of your overall strategy.
Possible Solution: Think of introducing a way you can communicate and get instant feedback. The live broadcast comes in again. While live streaming, this feature allows your employees to post questions in real time, so you can respond. This two-way real-time communication will help clear up the air and improve the feedback loop.
When there is silence on the team’s end, or the manager is dominating the conversation, then there is a problem. For instance, a certain retail coffee shop hired a manager to oversee a number of their coffee shops in a region. The manager was an intern, so she hadn’t tasted the challenges of communication with employees before. She started with what she thought were simple tasks –assigning tasks. However, when she got the job back from the team, it was far from what she thought she had asked for. She would go about assigning tasks, communicating goals and coaching her team, but on her team’s side it was silent.
So, she had to change the approach and that’s when she tried the live broadcast to relay her message to her team. She would always ask for feedback from the team after passing a message. This greatly improved her performance and miscommunication was eliminated.
Moyer’s argues that “Organizations need to learn more about communications and the communication consequences of their actions, and not treat it like a foreign language.” So, consider introducing a continuous learning process in your Company to improve the level of communication and tap the benefits thereof.