The Digital Content Workshop

By the end of this course, the learner should be able to:

  1. Understand the basics of creating good content
  2. Understand working with different media elements and software used for content development. I.e., sound, design, videos, photos, and infographics, and the like.
  3. Manage a team of content creators.
  4. Know how to create and market your brand.
  5. Explain the different marketing analytics and how to use ShareLook analytics to improve your course designs.

This course has five lessons.

Lesson 1: Understanding digital content 

Lesson 2: Creating content for a digital platform

Lesson 3:  Building your content development team

Lesson 4: Establishing and growing your brand

Lesson 5: Course conclusion and project


This course has five lessons.

Lesson 1 will introduce you to digital content, different learning styles, creating a brand, and the diverse learning styles for different learners. We will discuss various types of learners that include the visual, auditory, and kinesthetic learning styles.

Lesson 2 will assist you in analyzing and organizing your content to fit your identified audience. This lesson will also help you understand how to create storyboards, write video scripts, and work with audio.

Lesson 3 will handle how to identify and work with a team; you will also learn how to outsource talents for your team on Fiverr.

Lesson 4 will tackle branding and marketing. While creating content, you need a recognizable brand. This lesson will cover coming up with colour schemes, typography, templates, and the like. This lesson will also cover how to go about the live broadcast, preparation, and getting an audience for your event.

Lesson 5 will recount the previous lessons and also handle working with ShareLook’s marketing analytics to your advantage.