Virtual events may have become popular with COVID, but they are here to stay beyond the end of the pandemic. A video format greatly reduces the cost of hosting an event, simplifies schedule coordination, and increases a company’s ability to redistribute the content in a variety of formats, including transcription. For example, you’ve likely attended several live virtual events in the past year and learned a lot from them. But when it came time to implement the resources, strategies, or tools covered in the virtual event, you weren’t likely to go back and rewatch the video. You’d have wanted the rich content distilled into a written resource so you could quickly find the relevant information. Many companies fail to partner their virtual events with tangible information afterward, leaving the information transaction incomplete. You can more fully connect with your target audience, increase understanding, and create opportunities for further content by transcribing your video the next time you are hosting a virtual event. We’ll cover the top five ways to capitalize on your next live event and then how to get a transcript of a video. 1. Increase Engagement A recent Zippia survey found that 67% of people report being distracted during meetings, with emails, life stress, or simply being hungry or tired as top competitors for attention. Add working from home with children, partners, and pets, and you have a real problem ensuring that your important message is heard. By providing a transcript, you will allow your employees or other participants the chance to review material on their own time when they can pay attention best. By providing the information in a written format, they will quickly be able to grasp the main points and quickly move to implementation. It will also be more inclusive to those who prefer to take notes, allowing them to listen first with the confidence that they will be provided with a write-up later. Finally, it will be more inclusive to those with auditory processing issues, including visual learners and those with ADHD or other similar conditions. 2. Easily Provide Subtitles Subtitles increase attention, clarify the message, and make it easier for those who have auditory problems or speak a second language to participate. The CDC reports that about 16% of Americans have some level of hearing impairment – that’s about one in every six audience members! Not only do subtitles increase attention, but it allows viewers to consume content in a broader context, like reading the video during a noisy commute. In fact, it is estimated that 80% of closed caption users don’t use them primarily for auditory impairment. Wondering how to add subtitles to a video? One of the easiest ways is to adapt your transcript to SRT format and upload it to the video. Sharelook can take any video recording and quickly transcribe it so that you can offer subtitles in record time. 3. Increase SEO Ranking Video and SEO are closely related. A key component of SEO is the average time spent per visitor on your page – videos significantly increase that time. By offering a transcript, you can increase that time even more while providing another relevant link. Transcriptions are also loaded with keywords, an essential building block to SEO rankings. A transcript is more likely to become a reference than a video alone, as visitors are more likely to watch a video once, but they will return to a useful article with studies or useful processes multiple times. Finally, a video with a transcript is much easier to share. For example, suppose an attendee shares your conference or video on their LinkedIn or Twitter feed. It will be easier for their circle of influence to interact with a transcription than simply a video. 4. Create Opportunities for Additional Content Content marketing is a strategy to succeed today and includes the development of thought leadership through the dispersal of free content. Video transcription is an excellent piece of content marketing and can often be used as the foundation for several additional pieces of content, including blog and social media posts. Not only can you use the raw transcript in content marketing, but you can also adapt the format to create paid content. This may include an in-depth course or ebook with the original video and transcript as the hook. Lastly, you will save your marketing team a lot of time creating this content if they can work with a transcript instead of painstakingly pulling out quotes and metrics themselves. Sharelook automatically records video events we host, making it easy to package as a course! We also have a course marketplace where you can sell your video course and offer a certificate of completion at the end. 5. Improve Translation Capability While your company workforce or target audience may entirely comprise Americans or English-speakers, there may be significant differences in the dialect that impact the understanding of your message. Even this goal is short-sighted, however. Our global economy allows for professionals around the world to reference work done in other countries. You may be limiting your scope by only providing a transcript in one language, so you may want to think about providing translated transcripts in five or so commonly-used languages for important conferences. Sharelook offers live transcription, so you don’t have to wait until the meeting is over to include multiple languages during the event! How to Transcribe Audio or Video If you’ve been wondering how to transcribe audio or video recordings into text, look no further. The best way to complete your transcription project is to partner with a company like Sharelook that offers a one-stop-shop experience for your video hosting, transcription, course creation, and translation needs! Sharelook is here to help you with your project. We offer a range of price packages, including transcription, video hosting, and multiple account users. Our basic package is free, so try out our services today to take full advantage of the marketing power of your next virtual event!
https://youtu.be/I6a8zIJiWqs Declining Attention Span According to a Microsoft study from 2015, People have less attention span than that of a goldfish. It shows that a goldfish can stay interested in something for nine seconds while people, on average, clock in at 8 seconds, which is down from 12 seconds in 2000 and getting shorter all the time. Therefore, our attention span is even lower than eight seconds in 2018. Thus, creating micro online courses can lead to great results in terms of your trainee engagement and retention rates. Micro-learning goes hand in hand with the principle, “If you can’t beat it, join it.” There is no doubt that you can’t beat the shrinking attention span. So, consider embracing the micro-learning approach. In the year 2014, only 33 percent of companies were satisfied with their manual training programs and nearly half said more technology-based learning tools were needed, according to a study conducted by APQC. This explains why the majority of participants said they would be offering mobile training by 2020. This dissatisfaction led to the need for a more flexible, in-time and interactive learning, which is micro-learning. Learning as an Ongoing Process According to trainer Ravi Sankar Venna, learning is a process of life, a pinnacle of the attitude, and the vision of the universe. The day we stop learning new things either professionally or personally, literally, it would be the end of life. Dr. Abdul Kalam, a former Indian president, affirmed that “Learning gives creativity, creativity leads to thinking, thinking provides knowledge, knowledge makes you great.” So, learning is a process. If we stop learning and thinking, then there is no creativity and knowledge in our lives. Learning is therefore not a onetime task, but a lifetime process. And a micro-learning approach offers this continuous learning. Real-Life Examples of the Impact of Micro-learning A certain Boston based company trading on recycled electronics found that due to lack of clarity, their associates lost revenue dollars and new training was needed for hundreds of them on how to do more accurate product trade. Through micro-learning, they rolled out a series of short training videos about how their trade-in program works. Within two weeks, accuracy showed double-digit improvement. Faced with constant and rapid evolution in customer service requests among its over 5,000 hotels all over the world, an intercontinental hotels group needed a new kind of training that could keep pace with the increasing complexity of customer requests. The company previously relied upon periodic classroom training which did not yield much, but after adopting micro-learning lessons accessible to reps on any device at any time, the bite-sized training worked well. Within just two days of launching the new system, their workers in five countries had accessed more than 5,500 lessons. Finally, “What people need to know hasn’t changed, but how they learn it has,” Deloitte Consulting Director Jennifer Stempel told his Workforce. “It’s about offering new platforms that enable employees to be in control of how they access learning.” And this is why you should embrace the micro-learning approach in this digital era.
On-the-job training experience is one of the best ways of imparting specific skills to your employees. Polishing the skills of your employees in real life day to day challenging situations, and keeping them engaged at the same time, can add value to your training program. And this is one area where Augmented Reality (AR) and Virtual Reality (VR) training truly shines out. Virtual Reality (VR) Training Platform Nowadays, VR is receiving more attention in the online training sector, thanks to devices such as Gear VR, and Oculus Rift. But, what is Virtual Reality Training? Basically, VR based training allows the trainee to explore a 3D environment that is related to the subject matter using a special audio-visual headset. The trainee is totally immersed in the simulation to the point that they start to respond to it just as they would in a real-life situation. Not only do the trainees acquire the relevant information concerning their job, but they start practicing their skills right away in a virtual world. This virtual setting makes learning truly interactive, immersive, and engaging. For example, if you have several coffee shops situated in different geographical locations, you can use VR to train your employees. Let’s say that you need your employees to improve their customer service skills. Using VR technology, you can create real-life situations with actual scenarios. In this case, create a 3D coffee shop, with customers of all sorts, where the employee needs to deal with unpleasant and even aggressive customers. Each scenario can be analyzed, and present the right way to deal with the situation if the employee didn’t handle it well. Unfortunately, AR implementation may be very costly and not doable for SME’s. These days, the main industries to embrace the VR technology are gaming and medical industries. The video games market was estimated to be worth 17 billion U.S. dollars in 2015, and is expected to reach over 20 billion by 2020. However, VR is not only fun and games; the healthcare industry is aiming at saving lives by allowing young interns to practice surgical procedures on virtual models rather than live patients. VR can also help patients to deal with fears of things like flying, and claustrophobia; soldiers also, with post-traumatic stress disorder (PTSD). Augmented Reality (AR) Training Platform AR allows you to add layers of digital content onto the physical world that your learners can view via an iOS or Android device. An AR platform creates a mind-blowing experience that enhances the learning experience, and redefines the learning space. Learners create Augmented Reality experiences on the subject matter to bring their learning to life using a mobile app, such as Anatomy 4D. For example, if one of your coffee shops’ technician is new and doesn’t know how to fix a certain equipment, an experienced technician in a different coffee shop can assist him without having to travel. Using both an AR app and his phone camera, the new technician can share a real-time video with the experienced technician, who then views the equipment via the AR app and guides the junior through the steps of fixing it. You can record such videos, and archive them for future training or reference. In this case, AR training not only reduces delay, but also saves you the cost of ramping up the number of new technicians who can tap the expertise within the organization, irrespective of the distance. The result is an effective real-life training from the experienced technician who can now concentrate on other important company activities since he doesn’t need to travel off-site. AR technology is much more affordable than VR, and it is less cumbersome to use. All you need is a smart phone or tablet which you probably already have. Some vehicle companies already supply their customers with an AR app where they can point the device at the engine, and relevant text appears on the screen, showing the inexperienced driver what is going on under the hood. It isn’t a secret that more engaged and motivated learners understand the subject better, and remember it longer. However, with emerging VR and AR technologies, the expected learning possibilities are endless. Sharon Stoerger, an author and professor at Rutgers University says, “These virtual world experiences also extend the boundaries of the traditional classroom where collective intelligence, as opposed to individual experience, becomes an important approach.”